Free Resource · Recruiting Series
The Polarity Principle in Recruiting
Sell the Nightmare as Hard as the Dream
Recruit off the dream alone and you'll get people who joined for the hype. Hype doesn't survive a hard Tuesday.
Prefer YouTube? Open it there instead.
Sell the nightmare almost as much as the dream, roughly 50/50, on purpose, before anyone ever says yes. Fewer applicants. Dramatically better ones. And the ones who come in already decided the hard part was worth it.
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If any of this landed a little too close to home, that's usually worth a conversation with someone outside your own organization.
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