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First Peak · The Flagship Program

Your Org Runs on Your Energy. That's the Ceiling.

You recruit, you train, you close, you carry the number. Every good month traces back to something you personally did. That isn't a sales organization. It's a job you can't leave.

First Peak is the system that turns sales managers into true sales leaders who leave a legacy. We coach the leader, install a recruiting engine inside your business, and train the reps you already have.

Book a Strategy Call See What's Included
Leadership coaching for you
Recruiting system installed in your business
Trailhead access for your whole team

The Real Constraint

"Most sales managers don't have a people problem. They have a system problem, and they are the system."

Zach Hall

What First Peak Actually Includes

Four Components. Described Straight.

This is the whole deliverable, written plainly. If something isn't on this list, we're not claiming it.

Component One

Personal leadership coaching for you

The blocks that stop a leader are not the blocks that stopped the rep. We work the identity, emotional command, and execution patterns that only surface when you try to scale: handing off work you believe only you can do, holding a standard when the person in front of you is a friend, staying still when a rep quits in your busiest month. This is the part of the program that changes who is running the organization.

Component Two

A recruiting system installed in your business

Not a course about recruiting. We build the machine inside your business, with you:

  • A documented ad and messaging framework, so the offer to a candidate is written down and repeatable instead of improvised.
  • An Instagram DM funnel design that turns responses into real conversations.
  • A qualification process that feeds a group interview, run on a twice-weekly cadence so hiring becomes a rhythm instead of a scramble.

Be clear on this part

The system runs on your own Meta ad account and your own ad budget, not ours. We recommend starting around $35 a day. You own the account, the audience, and the creative. That is the point: when the engagement ends, the machine is still yours and still running.

Component Three

Training for the reps you already have

Recruiting into a team with no development path just accelerates turnover. Enrollment includes full team access to MindRx Academy Trailhead, so every rep on your roster gets the same foundation: vision and purpose attached to their sales career before they get stuck. Your new hires walk into something real. So do the people who have been waiting on you.

Component Four

A realistic, staged rollout

We are not going to tell you this pays for itself in a week. Installing a recruiting system on a live ad account has a shape to it, and we would rather you know that shape going in than be sold a spike. Here is exactly how it unfolds.

How the Rollout Actually Goes

A Rhythm, Not a Spike.

  1. 01

    Days 1–10

    Setup and Learning Phase

    Because we're installing this system on your own ad account, the first 7 to 10 days are about setup: audience building, creative testing, and getting your account out of the platform's learning phase. This isn't a delay, it's how ad accounts actually perform best long-term.

  2. 02

    The Ramp

    Conversations and Interviews Begin

    From there, your DM funnel and interview cadence begin producing real conversations, with your group interviews running twice a week as the system ramps. You are now practicing the process live, with us in the room, on your own candidates.

  3. 03

    Back Half

    A Repeatable Recruiting Rhythm

    By the back half of the engagement, you should have a functioning, repeatable recruiting rhythm, not a one-time spike. The system keeps running after we step back, because it was built in your business, on your account, by you.

We don't promise a headcount number or a revenue date. We promise the system gets installed, and that you know how to run it.

Before and After First Peak

The Gap We Close.

Before

  • Your income depends on hiring right, and hiring right depends on luck.
  • You are the bottleneck. Nothing moves unless you push it.
  • Your good reps plateau, get bored, and leave.
  • You're recruiting, training, and closing all at once, and still not scaling.
  • You know what a real sales organization looks like. Yours isn't it yet.

After

  • You have a repeatable system for recruiting people who actually work out.
  • The team runs on standards and structure, not your personal energy.
  • Reps develop instead of stalling, because there's a real path in front of them.
  • You lead the organization instead of running every deal inside it.
  • The business runs like the one you said you'd build.

A legacy isn't the number you hit. It's what keeps running without you.

Who First Peak Is For

Built for the Leader Who's Ready to Stop Being the Whole System.

You're a fit if…

  • You lead a sales team, or you're a top producer being handed one
  • You can personally sell, and it hasn't translated into an organization
  • You can fund and own a Meta ad account, starting around $35 a day
  • You'll show up to run group interviews twice a week, every week
  • You want to be coached on yourself, not just handed a playbook

This isn't for you if…

  • You want an agency to run recruiting for you while you stay out of it
  • You need results next week and won't sit through the setup phase
  • You're an individual rep working on your own numbers. Start at Base Camp instead
  • You want a guaranteed number of hires. Nobody honest can sell you that
Zach Hall, founder of MindRx Academy

Who Installs It

Built With You. Not Handed To You.

Zach has spent his career on the psychology of the person doing the selling, and then on the person leading the people doing the selling. First Peak is the two joined together: the internal work that makes you capable of leading, and the external machine that makes leading worth doing.

You will be in the ad account. You will run the interviews. We build it next to you, because a system you didn't build is a system you can't fix.

Leaders We've Worked With

What Their Leadership Groups Say

"Shoutout Zach Hall w/ MindRx! Very grateful for him as we took GLDN Energy to new heights."

NS
Naeem Smith

"Our program with Zach was needle moving for our leadership group. We had him do a multiple week series and then individual 1:1's with our leaders. There was a ton of valuable insight and instruction in the group calls and all of our leaders walked away with more clarity."

JG
Joel G

"What Zach has done with MindRx has disrupted the business/sales training and coaching industry. I HIGHLY recommend any business owner or entrepreneur to enroll. The caliber of training each week is bar none."

HC
Helaman Cluff

First Peak is running with its founding cohort now. Full case studies will be published here as those leaders complete the engagement. We'd rather show you real ones later than invented ones today.

Around First Peak

Two Doors Worth Knowing About

Start Here Instead

The Conviction Lab

Two days to install unshakeable sales psychology, tested live in the field. It's the workshop entry point to this work, and your investment credits toward First Peak enrollment if you go on to build the system.

See the workshop →

What Your Reps Get

MindRx Academy Trailhead

Attach vision and purpose to a sales career before it gets stuck. Every rep on your team gets full access as part of your First Peak enrollment, so the people you hire land somewhere with a real path.

See what they learn →

Ready to Stop Being the Bottleneck?

Book a strategy call. We'll look at your team, your capacity, and your ad account honestly, and tell you whether First Peak is the right build for you right now. If it isn't, we'll say that too.

Book a Strategy Call